Define House style

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Your company conveys a certain image through its internal and external communication. For the sake of your company’s reputation, it is of crucial importance to achieve a certain unity in the different visual elements and of course to keep your employees informed about these choices.

When implementing communication standards and values, you automatically draw out guidelines for your colleagues. This is a time saver and allows you to maintain a certain level of consistency in your internal and external communication.

The house style is made up of graphic elements that together form a graphic identity, a style guide or even a list of editorial principles.

What does a graphic identity or house style consist of?

• The abbreviation of the company name
• The logo
• The colours
• The used fonts (these can vary depending on print or web use)
• Typographical or graphic specifications for the lay-out
• The choice of paper
• The pictures or type of pictures
• The packaging
• The signalisation

A graphic identity can also set the tone for your correspondence or describe a procedure for setting up Web pages or brochures. For instance austere, professional and informative. Or rather dynamic, young and warm.

Does your company have a clearly defined house style? Is it available to the all employees? Let us know!