Basically a house style is a set of rules which state how all documents and written communication from a business should be formatted.
It will govern things such as
- the colours to be used
- the font style and size
- where the logo should appear
- whether text should be right, centre or fully justified
- how the address and contact details should be presented
House styles can be applied to many types of documents and methods of communcation. Here are a few examples:
- Letter headed paper
- Business cards
- Presentation slides
- Product manuals
and all the other ways a company uses to communicate with its customers.
You know that a successful house style is in operation when you have a strong image in your head when you think of a certain company in terms of colour and style.
Challenge see if you can find out one extra fact on this topic that we haven't already told you